Top 10 Food and Beverages Marketing Companies - 2022

The food and beverage industry has been continually riding the wave of transformation since the onset of the pandemic. Evolving with technology, the industry is reassessing business models and marketing strategies to expand reach and widen profit margins. This is where tech-driven marketing picks up steam.

Reportlinker.com recently announced that the global food and beverages market is expected to reach $6,383.49 billion in 2022 at a CAGR of 9.7 percent, and is projected to grow to $8,905.5 billion in 2026 at a CAGR of 8.7 percent. This stellar growth is powered by a gamut of tech trends sweeping across the food and beverage marketing arena.

Consumer data-driven marketing has become a megatrend in the industry. As a result, food and beverage companies are leveraging big data and advanced data analytics to gather customer data to understand their preferences and demands to deliver products and services that boost consumer satisfaction.

Restaurants are attracting customers and marketing their delicacies with virtual culinary experiences by diffusing the aroma and mimicking chewing sounds through VR headsets, aroma diffusers, and bone conduction transducers. This enables food lovers to enjoy a fine dining experience from any location.

This edition of Food Business Review delivers a bird’s-eye view of the recent developments in food and beverages marketing and insights into how companies are aligning with these latest trends to transform legacy practices and improve outcomes.

We have curated thought leadership articles from industry experts, including the CMO of The Human Bean and the Executive Vice President of Growth at Crumbl Cookies. We also took a deep dive into the market trends to narrow down the list of companies delivering robust food and beverages marketing solutions. Equipped with innovative technological capabilities, the enlisted companies, such as Propaganda, Upstart Food Brands, Marriner marketing, and Allebach Communications help transform businesses at the cloverleaf of various disruptive technologies.

We hope this edition of Food Business Review on food and beverages marketing helps you build the partnership you and your organization need to foster an environment driven by efficient technology. Let us know your thoughts!

Food and Beverages Marketing | Food Business Review

Food and Beverages Marketing - 2022

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Propaganda

Propaganda is a strategic branding and communications firm providing fully integrated communication and branding solutions to aid organizations in building their business. The company specializes in CPG, food and beverage, retail, restaurant and hospitality, and beauty industry.

Data-driven research and analytic capabilities help Propaganda gather consumer insights for creating strategies that effectively position the brands and bring value to the clients

Flint Finlinson, Co-Founder and CEO
Saint Louis, MO
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Agile Digital Marketing

Agile Digital Marketing leverages the advantage of inbound marketing strategies to build compelling brand recognition for food and beverage companies.It serves food companies and their supply chain, from manufacturers to distribution and brokerage channels, down to the retail consumer packaged goods (CPG) level.

We work hand-in-hand with the food brands to get the right growth plan, technology, distributors, and alternative channels to surpass revenue goals and bring consistent sales month-to-month

Alan Koenigsberg, Co-Founder and President
Walnut Creek, CA
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Butin PR

Butin PR’s approach to garnering earned media coverage goes far beyond just recycling media relationships. Instead, they opt for a one-to-one media outreach approach from dedicated publicists, which leads to happy journalists and lifelong press relationships.

Our standards, along with our experience, are rooted in big-agency tenets, but our culture is grounded in our people and our faith

Kelly Huelsman, EVP
Charlotte, NC
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FRESH Communications

FRESH is a marketing and communications agency connecting companies with consumers through creative campaigns that spotlight science, nutrition, and the latest trends. Their unique combination of communication, marketing, and nutrition expertise helps clients stand out and succeed in an increasingly crowded industry.

Our education-based PR campaigns clearly illustrate how a product supports consumer wellness and lifestyle goals. Brand growth starts with value-alignment

Stephanie Ferrari, MS, RDN, Co-Founder and Sheri Kasper, RDN, Co-Founder
North Reading, MA
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Gluttonomy

Gluttonomy is a marketing agency for the food and beverage industrywhich offers strategic consulting, branding and design, digital marketing, sponsorship, and food marketing.

Building a brand is a creative exercise, and there are many steps and ideas that get in the way of execution. It is important to find room for all these ideas when forming a brand strategy

NidalBarake, Co-Founder and Director
Miami, FL
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Marriner Marketing

Marriner Marketing, is a full-service marketing solutions agency, that caters to the niche needs of the food, beverage, and hospitality brands using clear and engaging communication.

We look beyond the traditional paid marketing initiatives and work within the context of an entire ecosystem of new marketing,

David Melnick, Partner/EVP of Brand Integration
Columbia, MD
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Upstart Food Brands

Upstart Food Brands is a virtual, boutique, full-service branding agency dedicated to the needs of small and startup food businesses. Everything from their industry experience to their business model and the partnership philosophy gives their clients a distinct advantage.

Our approach is all-encompassing, we ensure a brand connects meticulously with its audience at every touch point, and that’s how we uplift a brand’s emotional quotient

Josh Schipkowski, Founder and Chief Creative Officer
St. Louis
Firebelly Marketing

Firebelly Marketing is a social media marketing agency with a single mission: to make brands more likable via social media. By implementing creative ideation, Firebelly Marketing helps brands differentiate between the vast availability of food and beverage products across an ever changing eCommerce landscape.
The Food Group

The Food Group is a premier full-service agency that blends food, culture and marketing expertise to deliver powerful integrated ideas that feed our clients’ success. With over 40 years of building some of the world’s most iconic brands and businesses, The Food Group uniquely positioned to deliver a full suite of marketing, advertising, planning and public relations services designed to connect brands with people, buyers with sellers and sales with marketing.
Propaganda

Propaganda is a strategic branding and communications firm providing fully integrated communication and branding solutions to aid organizations in building their business. The company specializes in CPG, food and beverage, retail, restaurant and hospitality, and beauty industry.
Data-driven research and analytic capabilities help Propaganda gather consumer insights for creating strategies that effectively position the brands and bring value to the clients

Flint Finlinson, Co-Founder and CEO,Saint Louis, MO
Agile Digital Marketing

Agile Digital Marketing leverages the advantage of inbound marketing strategies to build compelling brand recognition for food and beverage companies.It serves food companies and their supply chain, from manufacturers to distribution and brokerage channels, down to the retail consumer packaged goods (CPG) level.
We work hand-in-hand with the food brands to get the right growth plan, technology, distributors, and alternative channels to surpass revenue goals and bring consistent sales month-to-month

Alan Koenigsberg, Co-Founder and President,Walnut Creek, CA
Butin PR

Butin PR’s approach to garnering earned media coverage goes far beyond just recycling media relationships. Instead, they opt for a one-to-one media outreach approach from dedicated publicists, which leads to happy journalists and lifelong press relationships.
Our standards, along with our experience, are rooted in big-agency tenets, but our culture is grounded in our people and our faith

Kelly Huelsman, EVP,Charlotte, NC
FRESH Communications

FRESH is a marketing and communications agency connecting companies with consumers through creative campaigns that spotlight science, nutrition, and the latest trends. Their unique combination of communication, marketing, and nutrition expertise helps clients stand out and succeed in an increasingly crowded industry.
Our education-based PR campaigns clearly illustrate how a product supports consumer wellness and lifestyle goals. Brand growth starts with value-alignment

Stephanie Ferrari, MS, RDN, Co-Founder and Sheri Kasper, RDN, Co-Founder,North Reading, MA
Gluttonomy

Gluttonomy is a marketing agency for the food and beverage industrywhich offers strategic consulting, branding and design, digital marketing, sponsorship, and food marketing.
Building a brand is a creative exercise, and there are many steps and ideas that get in the way of execution. It is important to find room for all these ideas when forming a brand strategy

NidalBarake, Co-Founder and Director,Miami, FL
Marriner Marketing

Marriner Marketing, is a full-service marketing solutions agency, that caters to the niche needs of the food, beverage, and hospitality brands using clear and engaging communication.
We look beyond the traditional paid marketing initiatives and work within the context of an entire ecosystem of new marketing,

David Melnick, Partner/EVP of Brand Integration,Columbia, MD
Upstart Food Brands

Upstart Food Brands is a virtual, boutique, full-service branding agency dedicated to the needs of small and startup food businesses. Everything from their industry experience to their business model and the partnership philosophy gives their clients a distinct advantage.
Our approach is all-encompassing, we ensure a brand connects meticulously with its audience at every touch point, and that’s how we uplift a brand’s emotional quotient

Josh Schipkowski, Founder and Chief Creative Officer,St. Louis
Firebelly Marketing

Firebelly Marketing is a social media marketing agency with a single mission: to make brands more likable via social media. By implementing creative ideation, Firebelly Marketing helps brands differentiate between the vast availability of food and beverage products across an ever changing eCommerce landscape.
The Food Group

The Food Group is a premier full-service agency that blends food, culture and marketing expertise to deliver powerful integrated ideas that feed our clients’ success. With over 40 years of building some of the world’s most iconic brands and businesses, The Food Group uniquely positioned to deliver a full suite of marketing, advertising, planning and public relations services designed to connect brands with people, buyers with sellers and sales with marketing.